At Deutsch NY, I had the great opportunity of collaborating with extremely talented creatives to design the holiday promotional material. With an unusual concept of a blackletter holiday ornament in mind, each snowflake was drawn with a broad nib calligraphy pen. The greatest challenge was getting the hexagonal points to line up organically. The end product was a laser-cut white acrylic snowflake in a custom wooden box, as well as a website.
Client: Deutsch NY
Design Director: Juan Carlos Pagan
Senior Designer: Brian Gartside